Stuart Breckenridge

Lackluster HomePod Sales

Joe Rossignol, via MacRumors:

HomePod shipments “could be far below market expectations” this year, according to reputable KGI Securities analyst Ming-Chi Kuo.

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Kuo believes the “major miss” in HomePod shipments could be attributable to the speaker’s design and pricing, among other factors.

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More importantly, Kuo believes Apple needs to improve Siri, support more languages, and make other improvements to the HomePod to stay competitive against Amazon and Google in the smart speaker market. Premium audio quality alone may not be enough for customers to justify dropping $349 on the speaker.

In recent trips to Apple stores, I’ve seen the HomePod but I’ve not seen a single person trying one out.