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Dashlane Love Marketing of Anonymous Information

Killian Bell, Cult of Mac:

Password management service Dashlane today published its 2018 City Security Rankings, revealing the state of password security in America’s most populous cities — and those that are home to some of the biggest companies and government agencies.

This is covered under their Privacy Policy:

Creation of Anonymous Information. If we have any information that is identifiable with a particular person, we may create Anonymous Information records from such Information by excluding information that makes the information personally identifiable to you. We reserve the right to use Anonymous Information for any purpose and disclose Anonymous Information to third parties. “Anonymous Information” means information that does not, by itself, permit the identification of individual natural persons.

However, three things are worth mentioning:

  1. Why are Dashlane collecting password strength data of their users? (Hint: marketing.)
  2. Why are they sharing it? (Hint: marketing.)
  3. Use 1Password. (Why? This is why.)