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Apple's Lower Priorities

An interesting series of articles regarding Apple’s lower priorities. First, David Sparks on the text and screen effects in Messages:

We have now had text and screen effects on iOS for eight months. Are you using them? Perhaps more importantly, does Apple remember they exist?

Dr. Drang followed up with:

  • The iPad features introduced in iOS 9 were followed up with… nothing in iOS 10
  • TV
  • The one-and-a-half-year refresh for the late 2016 MacBook Pro
  • The over-four-years betweek iWork releases

Nick Heer at Pixel Envy:

  • Remember Live and Dynamic wallpapers? Neither has been updated since their introductions in 2015 and 2013, respectively.
  • Remember the “Learn to Play” feature in GarageBand? It was introduced in 2009, and hasn’t been updated since 2010. The artist lesson store is exactly the same as the day it launched nearly eight years ago.

I’d also posit that FaceTime video calling is due for an update. It’s essentially the same product today as it was when it was released six years ago and could do with some new features, for example, group calling1.

  1. There was an episode of Modern Family that used some nifty video editing that made it look like FaceTime had this feature implemented. It was very, very clever. ↩︎