App developer

App Store Changes


We’re introducing exciting new capabilities and tools designed to help grow your app’s business and engage with new and existing customers on the App Store.

Search Ads
Search Ads is an efficient and easy way for you to promote your app directly within the U.S. App Store search results, helping customers discover or reengage with your app, while respecting their privacy. Starting this summer, you’ll be able to participate in the Search Ads beta and see the ads in action.

Subscription Enhancements
We’re opening auto-renewable subscriptions to all app tags including games, increasing developer revenue for eligible subscriptions after one year, providing greater pricing flexibility, and more.

Search Ads has been rumoured for a while and their implementation seems to be a fair to users from a privacy standpoint and to developers—both large and indie—from an ad pricing standpoint. Subscription changes open up the possibility of free trials—something developers have been demanding for a long, long time!

In addition, App Store review times have been cut to 48 hours in 90% of cases. I can vouch for this, one my apps was submitted on Saturday and was approved within a day.