Remember the iAd App Network?
Compare that to the App Store’s recently introduced Search tab ad unit:
They are only differentiated by two things:
- the App Store logo being replaced by the “Ad” disclaimer; and,
- A developer has to decide which app to present in an
Seeing a WWDC announcement where an
SKAdOverlay is offered up to developers is not a huge stretch of the imagination.
Or an App Clip’s corresponding full app. ↩︎