Remember the iAd App Network?
At WWDC 2020, Apple introduced SKOverlay
, an easy to use class that lets developers recommend other apps1. When the SKOverlay
is displayed it looks like this:
Compare that to the App Store’s recently introduced Search tab ad unit:
They are only differentiated by two things:
- the App Store logo being replaced by the “Ad” disclaimer; and,
- A developer has to decide which app to present in an
SKOverlay
Seeing a WWDC announcement where an SKAdOverlay
is offered up to developers is not a huge stretch of the imagination.
-
Or an App Clip’s corresponding full app. ↩︎